The courses in these Certificates focus on the impact of emerging digital technologies on the respective industry, and the roles and responsibilities of IT and non-IT stakeholders in leveraging them for competitive advantage
No business will succeed to meet consumers’ expectations for convenience, immediacy, and personalization without having a powerful online presence. The demise of many companies should be a warning to executives in all industries. Consumers expect/demand access to digital tools in banking, healthcare, retail, education — you name it. Companies that fail to provide these things will quickly lose out to the competition.
No industry is what it was even a few years ago. With the global business environment, organizations, and technology continuing to experience dramatic transformation at an accelerated pace, the role of IT has become increasingly more complex, challenging, and essential across every industry around the globe. To maintain sustainability it has become fundamental for IT to understand all aspects of their industry. At the same time it is important for non-IT executives to understand how to leverage IT across their company.
The model for each 4-course synchronous ( face-to-face & online) certificate within each industry certificate is:
- IT: Evolution, Trends, & Management Practices
2. Front-Office Processes & Applications: External Value Chain (e.g., Customer / Client /
Patient Marketing / Sales / Services,
Supply Chain)
3. Back Office Processes & Applications: Internal Value Chain (e.g., Administrative
Processes, Process Improvement)
4. Research & Development Processes and Applications (e.g., innovation, product life cycle,
knowledge sharing, exchanges)
Scalable/flexible programs, available globally, including for senior non-IT executives
